This summer, the world has been searching for soccer.
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Search interest in soccer reached an all-time high globally in 2026.
Friendships were formed.
Google Search:
coreano, hermano, ya eres mexicano
cómo se dice gol en coreano
coreano, hermano, ya eres mexicano
spiked by over +3,500% in Mexico
around June 15
around June 15
New ideas for hobbies kicked in.
Google Search:
bagpipe lessons near me
bagpipe lessons near me
became a breakout search in the Boston metropolitan area on June 13
New, out-of-body experiences were had.
Google Search:
日本でテキサスバーベキュー食べれるところ
ranch dressing recipe
bottomless chips and salsa
日本でテキサスバーベキュー食べれるところ
was a breakout search in Sweden on June 12
Frequently asked questions got a lot more frequent.
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did boston run out of beer increased by +750% in the U.S. around June 17
Over 31 languages walked into the Search bar.
Each saying ‘soccer’ in their own way
Every country searched beautifully.
Japan searches football comic more than any other country in the world
Speaking of beautiful..
became a breakout search (5000%+) in the U.S. in the last year.
Until next time. Keep searching.
Google Search Trends were curated throughout the duration of the tournament.
The percent spike indicates how much a certain phrase or query increased in search interest compared to the previous day.
A breakout search is something that spiked +5,000% in search interest for a given timeframe and location. This could either be because of a viral moment or because it was a net new search compared to the previous equivalent timeframe.